As an instrument of live communication, participation in trade fairs continues to be a very popular trend. Currently, around 60 percent of all B2B companies in the DACH region regularly exhibit at trade fairs. But only those who really use the diverse potentials of a trade fair participation will have a verifiable success in the end.

And this success essentially depends on the visitor journey, which starts with a professional invitation management before the trade fair, continues with a digital lead capture during the trade fair and ends with an operative follow-up after the trade fair. New and existing customers must be reached at all contact points before, during and after the trade fair and provided with relevant information.

The first challenge, however, is to organize your invitation management in such a way that the various guest and customer groups are addressed adequately and invited in a target-group-appropriate manner. Depending on whether it is a trade fair or a public fair, your guests are either a specialist audience or consumers or interested visitors. Mixed forms are also possible. In addition to the actual visitors to the trade fair, it is often necessary to invite other guests such as assembly and stand personnel, experts or sales staff and coordinate their presence at the trade fair or stand in terms of time and space.

In addition to the guests, a variety of resources depending on the type and scope of the trade fair must also be organized: Name tags, tickets, hotels, parking tickets, brochures and information material, trade fair documents, promotional gifts and much more.

Evention® supports you along the complete visitor journey with powerful features, ranging from extensive functions for invitation management to practical tools for digital leader capture and comprehensive components for resource management. Your trade fair will be a complete success.

Basic features

42.Attendee managementî
Attendee Management

Comprehensive functions for simple and effective management of guest data

21.Check in
Check In

Check In app (iOS and Android) for access management

26.Contact managementî
Contact Management

Master data management for guests and other persons

23.Hotel Management
Hotel Management

Hotel administration with booking and occupancy plans

38.Resource management
Resource Management

Databases for event resources such as speakers, personnel or incentives

41.Task management
Task Management

Integrated task management for event planning and control

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